Picked up free, hand-washed at our dedicated facility, and delivered back like new.
Wool is durable but sensitive to heat and harsh chemistry. We use cool, fiber-safe washing that lifts deep soil while keeping wool soft, lanolin-rich, and vibrant.
How we clean it
- Hand-detailed grooming and fringe work before delivery
- pH-balanced solutions matched to wool rug fibers
- Fiber and dye testing before any water touches your wool rug
- Pre-dusting to pull dry soil from deep in the foundation
Upfront pricing. You get an upfront price before we start. If our closer facility inspection turns up something the on-site visit couldn’t see, we call you first and never add work without your approval — so there are no surprise charges.
Related rug types
Frequently asked questions
Why does my wool rug still smell even after vacuuming?
Vacuuming only lifts surface dust, but odor usually sits deep in the fibers and backing. That needs a full immersion wash to truly remove.
Can cleaning help with moths or moth damage in a wool rug?
Yes. Washing removes moth eggs, larvae, and the soil that attracts them, and we can advise on protecting the rug afterward.
Is it normal for a new wool rug to shed, and does cleaning reduce it?
Light shedding is normal for new wool and eases over time. Professional cleaning actually reduces loose fibers and surface fuzz.
Does cleaning strip the natural oils (lanolin) from wool?
No. Our gentle, wool-safe method cleans the rug without removing the natural lanolin that helps wool resist dirt.

